MAR401 : Electronic Retailing and Marketing
Description:
This course is designed to combine practical and theoretical aspects of e-marketing. It explains why e-marketing is relevant to business and provides an understanding of the marketing principles necessary to achieve e-marketing success. Cross-listed with RCS 457 and RMT 457.
Prereq: MAR 255 (or equivalent introductory marketing course).
Note for SU Retailing Majors & Minors: You may not register for both this course and RCS/RMT 357.
Available Locations:
England
Semester(s) Offered:
Offered: Fall
Credits:
3
Department:
Marketing Management
