ADV206 : Introduction to Advertising
Description:
An introductory course examining the ways in which advertising is effectively planned to achieve the objectives set in the overall marketing plan. Appraisals of historic campaigns; copious commercials clips. Research and creativity. Changing patterns in consumer behaviour. Social, cultural, economic and legal factors. Structure and organisation of ad agencies. Visits to same. For communications majors and non-majors.
Available Locations:
England
Semester(s) Offered:
Offered: Spring, Fall
Credits:
3
Department:
Advertising
